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By David Miller

--Uncovers the key historical past of the PR industry-- This booklet charts the relentless upward push of the general public family and the way it has reworked our society. Revealing the roots of the PR circulation within the years best as much as the 1st international struggle, it sh

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Extra resources for A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power

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The World Business Council for Sustainable Development (WBCSD) repeated this trick at the second Earth Summit in Johannesburg in 2002. Needless to say the PR industry is deeply ambivalent about this historical sketch. On the one hand it will deny and divert and dissemble. On the other, sometimes PR people will blurt out the truth. Often this will be in convivial settings where they imagine they are among friends. But sometimes purveyors of the corporate line seem to have a constitutional need to tell the truth about what they do and then to try to justify it.

More affected in the sense that newspapers distribute through time and space information and ideas which impinge on, implicate and influence countless thousands – ‘even those who don’t read papers, but who talking to those who do, are forced to follow the groove of their borrowed thoughts. 10 But the political dangers posed by the public are less pressing than those of the crowd. Tarde gave the example of ‘feminine publics’, made up of ‘readers of popular novels or fashionable poetry, fashion magazines, feminist journals and the like’.

Robert T. Crowley, who spent much of his career soliciting cover from American businesses for CIA activities across the globe, remarked ‘Hill & Knowlton’s overseas offices were the perfect “cover” for the… CIA. ’53 Leading Washington PR operator Robert Gray, who was with Hill & Knowlton for 20 years, also had close links with intelligence circles. He was implicated in the Iran-Contra affair though his associations with William Casey, then Director of Central Intelligence. Gray and Casey had worked together on the Reagan campaign in 1979–80.

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