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Download Advanced Web Metrics with Google Analytics by Brian Clifton PDF

By Brian Clifton

Are you getting the main from your site? Google insider and internet metrics professional Brian Clifton unearths the data you want to get a real photograph of your site's effect and remain aggressive utilizing Google Analytics (GA) and the most recent net metrics methodologies. Which advertising campaigns paintings top? How do you quantify their good fortune? What signs if you happen to tune? full of innovations and insider secrets and techniques no longer documented in other places, this publication has the specialist assistance you want to increase your model and elevate your site's ROI.

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Extra info for Advanced Web Metrics with Google Analytics

Sample text

The key to calculating this is understanding the value of your website in monetary terms—either direct as an e-commerce website or indirect from lead generation or advertisement click-throughs. Marketers are smart but they are not fortune-tellers. Purchasing clicks and doing nothing to measure their effectiveness is like scattering seeds in the air. Even highly paid expert opinions can be wrong. Moreover, content that works today can become stale tomorrow. Using web analytics, you can ascertain the impact your work has and what that is worth to your organization.

Those visits will be counted as 10 unique visitors by a logfile analyzer. This issue is becoming more severe, as most Web users have identical web browser signatures (currently Internet Explorer). As a result, visitor numbers are often vastly over-counted. This limitation can be overcome with the use of cookies. 2. Cached pages are not counted. Client-side caching means a previously visited page is stored on a visitor’s computer. In this case, visiting the same page again results in that page being served locally from the visitor’s computer, and therefore the visit is not recorded at the web server.

This establishes trust with your visitors because they better understand how they’re being tracked and are less likely to delete cookies. 8. Avoid making judgments on data that is less than 24 hours old, because it’s often the most inaccurate. 9. Test redirection URLs to guarantee that they maintain tracking parameters. 10. Ensure that all paid online campaigns use tracking URLs to differentiate from non-paid sources. These suggestions will help you appreciate the errors often made when collecting web analytics data.

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