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Birkicht’s signature design is her fabric-covered “box” of flowers, and many of her designs involve fabric. “When I was trying to come up with a name for my business,” Birkicht says, “I kept going back to things from my fashion background and about flowers in a fabric setting. ” Source Miller, J. (2010, May 15). com. AID=20105150301 Factors influencing the rate of adoption: Consumer adopter categories In the previous section, we showed how the attributes of the innovation affect its rate of adoption.
Decades later, in the 1930s, Hollywood produced numerous western movies, and jeans became popular with the increase in popularity of cowboys wearing jeans. After World War II, jeans were continuously worn by factory workers, and other jean companies such as Wrangler and Lee began to compete with Levi’s in the market. The popularity of jeans after the war was largely influenced by the film and music industries. For instance, James Dean, frequently pictured in jeans, became an iconic figure due in part to his role in Rebel Without a Cause.