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This booklet bargains a brand new viewpoint on sociological experiences of the patron society, introducing missed normative questions on the subject of the nice existence and human flourishing - matters most commonly mentioned in fields of ethical, political, and social philosophy. With realization to a variety of matters, together with postemotional legislation and accountability, dehumanised intake and prosumerism, model, embodiment, conspicuous intake, and sustainability, this booklet analyzes the structural and cultural alterations that may be pointed out in purchaser society. It additionally bargains a serious - yet no longer pessimistic - view of the $64000 query of no matter if intake is resulting in an expanding isolation, individualization or commodification of people, suggesting an analytical framework for figuring out shopper tradition and human praxis.

Bringing jointly paintings from throughout disciplines via students within the US, Europe, and the united kingdom to have interaction with questions relating our globalized and globalizing international, the place consumerism is a keystone for realizing our modern tradition and its social buildings, Being Human in a shopper Society will attract students and scholars of sociology, social concept, and modern philosophy.

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Additional info for Being Human in a Consumer Society (Classical and Contemporary Social Theory)

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In this regard, too, the worker is caught up in a postemotional dissonance. He or she has been taught that it is a moral, social, and personal duty toward one’s family and one’s sense of fulfillment to choose and pursue a career that is enabling. In this sense, the modern person in a democratic society is a consumer of career choices. But numerous studies in organizational literature have shown that workers feel dissatisfied, burned-out, and above all, stressed as a result of their jobs. It is difficult for them to opt out and exit the stressful situation when they are postemotionally attached to the “sacred” ideas that it is their moral duty to find a career that makes them happy.

20 Being Human in a Consumer Society Furthermore, Veblen emphasizes the conspicuous nature of consumption. Fine foods, wines, and other consumer goods must be seen by others in order to give one fleeting satisfaction. Without a doubt, Veblen was describing collective narcissism, and foreshadowing Riesman’s other-directed type, who is always and at all times keenly aware of the gaze of others in everything they do (Mestrovic 2003). The important point is that Veblen links the waste of conspicuous consumption in everyday life to similar behaviors by corporations.

This is a far cry from Giddens’s depiction of the knowledgeable and enabled agent. But it is worth noting that this authoritarian attitude is couched in the language of rights and the law of contract. In a postemotional sense, the consumer has a right to be manipulated into an agreement he or she never formally agrees to, other than the assumed agreement by using the credit card, because of the sanctity of the idea of contract law in Western history. Veblen is undoubtedly correct that the only constraint on the corporation, namely, “applicable law,” is written in favor of the corporations.

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