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They do so by using market share as a means to “bundle” purchasing. This helps them achieve lower prices for the goods they procure, while the high volumes also give them greater efficiencies in their network of distribution stores. All this confers some level of competitive advantage – and, therefore, reduces the exposure of individual assets. Between these two extremes there are three other levels of exposure. g. 3G/UMTS telecommunications licenses) or mining claims. g. patents and exclusivity contracts).

A simple metric by which to measure exposure based on a set of predefined criteria. We show results from applying the exposure metric to various industry sectors, individual segments and companies and discuss the application of the exposure metric as a benchmarking tool. • Strategies by which to actively manage commercial exposure. We provide an overview of the approaches and examples of strategies that have successfully been applied to manage asset exposure. 3 FIVE LEVELS OF PROTECTION DETERMINE THE ASSET EXPOSURE Managing asset exposure by putting in place protective mechanisms is not a new idea.

Once the underlying reasons for any deviation from the benchmark line have been fully understood, and any potential flaws corrected, this also gives the company the opportunity to optimize the potential return on their investment by investigating the options for reducing the level of exposure for their asset. This is the topic of the final section of this chapter. 2 The calculated NPV of an investment is often highly dependent on the WACC used. The asset exposure measure allows the provision of an independent cross-check that does not depend on the specific cost and return assumptions as taken in the business case.

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