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By Mary Champion

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A business plan is part of it. If you have a first-rate, clear and logical business plan it is also a first-rate promotion of your business. Notes 1. The term ‘competitive intelligence’ is here used as a comprehensive concept and should not be confused with competitor intelligence – the art of monitoring competitors. I use the term ‘competitive intelligence’ instead of ‘business 40 Competitive intelligence 2. 3. 4. 5. 6. 7. 8. intelligence’ as this word is often used for computer-based enterprise systems.

But this was not the only result and benefit from the session. During the discussion the participants made an important discovery: they had until now thought and acted in a silo-like manner. Each business area believed that it had few monitoring topics in common with other business areas. As a matter of fact, there were several common areas and discussions also started on how to more effectively share knowledge and information. Capture The first step in the phase capture is to review the information sources and channels.

However, corporations and organisations need to work more systematically and professionally to overcome these issues of information management. 1 Windows of knowledge ‘We know what we know’ ‘We know what we don’t know’ A favourable but not so common situation except in very small organisations. In this situation we are aware of the knowledge gaps and can do something about them. ‘We don’t know what we know’ ‘We don’t know what we don’t know’ This situation is very common. We need to improve the knowledge sharing.

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